Luna-C Clothing’s Worldwide Launch In Dallas

Luna-C Clothing, combining passion for racing, technology and style in an innovative apparel company, will celebrate its worldwide launch in Dallas all this week with a full schedule of unveilings, trunk shows, cocktail receptions, parties and a strong presence at the Dallas Men’s Show at Dallas Market Center.The new Luna-C Clothing line melds high tech and high style, with designs that are edgy and inventive. The company benefits from a team of talented professionals who have been associated with some of the world’s top brands. From high-end designer sportswear to developing styles for Formula One racing teams, the diversity of experience is extensive, unique and exciting.Leading the company is Luna-C founder Lee Davis, who knows the importance of having a strong team as an accomplished race car driver. Davis, the two-time reigning Cayman Interseries auto racing champion, created Luna-C to express his love of cars and racing in the form of a clothing line.
“We have been working on Luna-C for more than three years and are excited to have our worldwide product launch in Dallas,” said Davis. “Dallas is known for being uniquely American while also embracing and, in many ways, setting the tone for fashion and style on a global scale.Military Fashion Clothing: A Better Way to Dress.As a truly international major city, you can travel anywhere in the world directly from Dallas and we plan to have Luna-C Clothing become a recognized brand around the world in the future. It all starts this week in Dallas and we couldn’t be happier.”
The celebration began Sunday at the Dallas Men’s Show at the Dallas Market Center. Luna-C is at booth No. 105 and the No. 33 Luna-C Clothing Porsche Cayman S race car, that Davis co-drove to Cayman Interseries Championships the last two years, will be on display throughout the show. Today’s festivities will include a drawing by Davis at 4 p.m. that will see the lucky ticket holder win the weekend use of a Porsche Boxster courtesy of Boardwalk Porsche from nearby Plano, Texas.Monday’s highlight is the invitation-only Dallas Men’s Show “Crew Party” at the Rosewood Crescent Hotel. This VIP event will serve as the official meet and greet opportunity with Davis and the team behind Luna-C Clothing, and offers an exclusive viewing of the Luna-C collection.
On Thursday, February 9th, the festivities shift to Boardwalk Porsche in Plano where Luna-C will participate in the dealership’s launch of the all-new Porsche 911. The “double launch” evening features refreshments, cocktails from Hudson Whiskey & Stoli Vodka, music from the Limelight Band, Davis and his teammate and pro driver Ryan Eversley, the Luna-C Cayman S and the entire Luna-C team.