Low cost grad dress sale benefits families in need

Teenagers and their parents flocked to a northeast mall on Sunday to purchase donated graduation dresses and to help a local charity.The annual Gown Town sale was held at Marlborough Mall with every dress selling for $10. 

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‘Frozen’ is a global phenomenon that has truly exceeded expectations on every level,” said Margita Thompson, vice president for external communications with Disney Consumer Products. “We are thrilled that audiences formed instant connections with the characters and are working hard to get additional product into stores as soon as possible.” 

“Grads are expensive,” said Kim Wiltse, a Marlborough Mall representative. “Some dresses are $500 to $1,000. We can help alleviate that and sell these dresses for $10.” 

All proceeds from the sale of the donated dresses are earmarked for Aspen Family, an organization which supports families in need. 

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The shortage of the Elsa costumes is due in part to the seasonality and timing of costume sales nationwide, according to Madelon Gerety, product brand manager for Disney at Disguise, a Poway-based manufacturer of costumes and the official costume licensee. 

People who donated dresses to Gown Town had their names entered in a draw for a $500 mall gift card and students who attended Gown Town are eligible for a graduation day makeover prize package.